We are straight forward and a bit edgy but we are always friendly and accessible. We skirt controversy - preferring to let Creative Tucson content tackle the big debates. We choose soft language over hard language to show our helpful conversationality but we are not trite or bland. We make it easy to get involved, and reflect that by including calls to action frequently.
We use contemporary language and may use slang from time to time. We prefer acronyms, conjunctions and ampersands over spelling things out. We may employ Internet-speak occasionally. No thous, heretofores, therefores, etc. will be found in our copy. We use very specific adjectives and descriptions, avoiding words like good, bad, great, awful, cool, etc.
We may occasionally use exclamation points to convey our enthusiasm for this project but we are not sugary sweet. We are direct and helpful and prefer to be transparent - explaining things in detail - over using vague language. We are pumped and clever whenever possible. We share news, updates and insights with gusto which means we talk about our passions, obsessions, eagerness and energy (even using those words to do it).